Dish-Houston

According to the new DISH demographic survey and online reader studies...DISH readers are brilliant and filthy rich-ish =) Study after study has shown the trend is to take your news and information seeking online. Plus it's just smarter! It's greener, faster and more efficient.

The 2008 biennial news consumption survey by the Pew Research Center for the People & the Press. It finds four distinct segments in today's news audience: Integrators, who comprise 23% of the public; the less populous Net-Newsers (13%); Traditionalists -- the oldest (median age: 52) and largest news segment (46% of the public); and the Disengaged (14%) who stand out for their low levels of interest in the news and news consumption.

Net-Newsers are the youngest of the news user segments. They are affluent and even better educated than the News Integrators: More than eight-in-ten have at least attended college. Net-Newsers not only rely primarily on the internet for news, they are leading the way in using new web features and other technologies. Nearly twice as many regularly watch news clips on the internet as regularly watch nightly network news broadcasts (30% vs. 18%).

This web-oriented news segment, perhaps more than the others, underscores the challenges facing traditional news outlets. Fewer than half (47%) watch television news on a typical day. Twice as many read an online newspaper than a printed newspaper on a typical day (17% vs. 8%), while 10% read both.

However, Net-Newsers do rely on some well known traditional media outlets. They are at least as likely as Integrators and Traditionalists to read magazines such as The New Yorker and The Atlantic, and somewhat more likely to get news from the BBC.

BIG BRAINS ARE SEXY!!! and so are DISH readers =)