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Entries in hair care (1)


Is Your Color as Good as Angelina's? 

By Jennifer Stepp, Color Director, Azur West
While you might think that dryness and damage are just the inevitable effects of professional hair color, Azur West now offers an innovation that changes everything you thought you knew about hair color with INOA. The name INOA stands for Innovation No Ammonia. INOA gives you beautiful, rich color, without wreaking havoc on your precious locks. INOA, by L'Oréal, worked for over a decade with a team of more than 300 scientists to invent a new way of coloring hair, the first such innovation in hair color in over 50 years. With over 22 patents on this technology, L'Oreal has partnered with a limited number of select salons throughout the U.S. to offer this exquisite brand. And you can find it right here in Houston at the INOA Color Bar inside of Azur West, a Shu Uemura Art of Hair salon. 

As a professional colorist, here are my top five reasons I know you’ll fall in love with INOA:
  • INOA is odorless: One of the most prominent disadvantages to other types of professional hair color is the strong chemical odor. If you are an experienced color client, you have no doubt experienced the strong fumes coming from hair color. Any woman with hair color knows what it is like to get a whiff and have stinging, irritated and watery eyes. INOA color makes those chemical fumes a thing of the past, as it is completely odorless. Ask to stick your nose up to a bowl the next time I apply this to your hair. You won't believe it!

  • INOA contains no ammonia: Ammonia is the ingredient found in hair color that causes major damage to your hair and scalp. Ammonia is an alkaline agent typically added to hair color in order to lift your hair and distribute color. But, as a side effect, it also leaves your hair strands dry and swollen with breakage on the ends. Ammonia is also often responsible for causing your scalp to become red, itchy and irritated. INOA hair color is so innovative that it uses a totally different color delivery system, called ODS Technology, thus saving your hair from the terrible and frizzy results other color systems are known for.

  • ODS Technology: INOA uses a new breakthrough technology known as the oil delivery system (ODS) to distribute color perfectly. If you want the best for your hair, INOA is your hair color. Compared to other permanent colors, INOA provides up to 2x more lipid protection to every strand of your hair. The result is a bold, shiny and lustrous texture that leaves your hair feeling like silk. It's like getting a free hair treatment with your color treatment! After 7-8 applications of INOA over time, it takes your hair back to that beautiful virgin hair texture that we all desire.

  • Better results: My fellow stylists at Azur West and I are able to offer you color that is better matched to our color swatches, avoiding any surprises with the final result. In addition to better color consistency, your hair will be improved with each application of INOA. In the past, your hair became more damaged with every coloring process. INOA reverses that trend and takes your hair to new levels of health while providing superior scalp comfort.

  • Celebrity stylists use INOA: Hollywood’s leading ladies have to look good at all times, but especially in front of the camera. Celebrity stylists must bring the newest and most innovative color to their clients in order to make sure their hair looks nothing less than flawless. Ted Gibson, stylist to the stars and owner of Ted Gibson Salons along with Jason Backe, Master Colorist, of the Ted Gibson Salons in New York, D.C. and Fort Lauderdale switched to INOA and fell in love. As personal friends of ours at Azur West, we took their advice and followed their lead. “I’m really excited about being part of the latest revolutionary hair color technology in the world,” says Gibson. “My clients have been thrilled with INOA – the color process and the amazing results!” Hey, if it is good enough for Ted's clients such as Angelina Jolie, Reese Witherspoon and Renée Zellweger, then it is good enough for me!

Angelina JolieINOA by L’Oréal has taken hair color to a completely new level. Come take a seat at our amazingly beautiful color bar at Azur West. We'll serve you a drink to relax while you watch one of our stylists or me formulate and mix your color. And, you won't be forced to sacrifice the health, softness and bounce of your hair. Let one of the professional stylists at Azur West show you the best your hair and color can be with INOA.

(Remember to mention you are a reader of Dish Houston when booking any color, cutting or styling appointment at Azur West and receive a complimentary Shu Uemura Art of Hair treatment ceremony, a $45 value!)